 More than 80 % of all families do have digital photo camera or film equipment. Still approx. 92 % of these photographs or videos are not edited or cut. This means the produced material is “dead” material as nobody wants to watch an non edited video of 3 hours without music or sound.
Shooting-in™ was developed by USP Concepts to actively deal with the ever more growing amount of such “dead” material. Shooting-in™ was initially developed for tourism industry. Guests learn how to make good photographs and videos and how to edit and cut them professionally. On the other hand tourist regions can show their guests the best places in their region as part of Shooting-in™ events and insofar can ideally promote their location.
The clients then edit and cut their materials. Back home this attractive material is shown to their family, their colleagues and their friends. This is what we consider multiple marketing as everybody who will see the taped material will get a nice impression of the region – and maybe will book vacation in the specific region.
Finally once a year the best materials will be awarded by a jury – once more press and media and also guests will come and visit the region for this huge event.
Shooting-in™ - Your region at its best!
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Concepts 
